An online open house experiment – log on Sun 1-3.30

A few days ago Pam Buda announced in our Homescopes meeting that her Healdsburg listing will be featured LIVE on Trulia’s Blog via webcam.  When our Sonoma County colleague and owner of wine country real estate blog,, invited me to join her at her Open House this Sunday, July 20th, I jumped at the opportunity to witness this cutting edge listing tool in action.  As with any listing, most agents will plan a marketing strategy to maximize exposure to the most likely potential buyers.  When an opportunity like this . . . Trulia offering to do a live webcam of your open house . . . is added to the marketing of the home, it opens up even more possibilities to powerful online exposure.  WOW.

Pam has taken another terrific step by involving her Homescopes associates.  When I write a blog post about an Associate’s listing, my readers are exposed to new information they may not know about otherwise.  For example, my readers span San Mateo County, all of California, and beyond.  My Google Analytics report shows the top worldwide visitors to my site:  United States, United Kingdom, Norway, India and Canada.  Pam’s Analytics report may show her readers come from other places.  In any case, it’s additional exposure for her listing – more exposure means greater chances of the right buyer.

The perfect buyer for this adorable vintage craftsman bungalow in the heart of the wine country may come from anywhere.  If you have ever thought of exploring Sonoma County, or Healdsburg in particular, for either a second home, a vacation rental property, a legacy home, or a ‘downsize’ home, what better way to attend an open house if you can’t physically be in Healdsburg?!  Check out this online open house tomorrow, Sunday, July 20 between 1-3;30 on Trulia’s Blog.  The home is located at 414 Piper Street, Healdsburg, CA and will be physically open from1-4 p.m.

The use of these 2.0 real estate technology and social media tools are at the heart of an exciting and transparent trend for our industry that will benefit buyers and sellers.