Comments on: Coldwell Banker listings to focus more on Web http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/ Half Moon Bay Area Real Estate Market, Lifestyles, Neighborhoods and More Wed, 08 Oct 2008 11:16:54 +0000 http://wordpress.org/?v=wordpress-mu-1.0 By: Kevin Boer http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1894 Fri, 18 Apr 2008 20:11:16 +0000 http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1894 Intriguing, very intriguing. Coldwell Banker is a very traditional firm, and if it's making the decision to cut back on newspaper advertising, I have to assume they've looked at the numbers and realized the ROI just isn't there any more. On the other hand, Sam is right that in a lot of areas people like to look at the real estate section in the local newspaper. The caveat to that is the following: does that section help to sell listings, or does it only help to sell the agent? Intriguing, very intriguing. Coldwell Banker is a very traditional firm, and if it’s making the decision to cut back on newspaper advertising, I have to assume they’ve looked at the numbers and realized the ROI just isn’t there any more.

On the other hand, Sam is right that in a lot of areas people like to look at the real estate section in the local newspaper. The caveat to that is the following: does that section help to sell listings, or does it only help to sell the agent?

]]> By: Marian Bennett, Coldwell Banker http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1889 Fri, 18 Apr 2008 16:46:48 +0000 http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1889 Thanks for your feedback, Sam. I get mixed reviews here - so the way I've handled it is to pay for the Open Home Guide myself, especially if it is important to my seller, otherwise I might pay for the ad the first weekend and then focus on the web from then on. I would love to hear from anyone who has an opinion about this. Thanks for your feedback, Sam. I get mixed reviews here - so the way I’ve handled it is to pay for the Open Home Guide myself, especially if it is important to my seller, otherwise I might pay for the ad the first weekend and then focus on the web from then on. I would love to hear from anyone who has an opinion about this.

]]> By: Sam Benson http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1887 Fri, 18 Apr 2008 15:43:27 +0000 http://mariansbennett.com/blog/2008/04/17/coldwell-banker-listings-to-focus-more-on-web/#comment-1887 Marian, This is a hot button for me as a Coldwell Banker agent in Contra Costa County. Newspaper advertising is still very important. I am a teckno agent, but homebuyers look in the real estate section on Sunday. We need both. Coldwell Banker continues to reduce our newspapere exposure, but this oppinion is not shared by a lot of agents. On the other hand. I truly appreciate the technology that CB offers. I remain, Marian,

This is a hot button for me as a Coldwell Banker agent in Contra Costa County. Newspaper advertising is still very important. I am a teckno agent, but homebuyers look in the real estate section on Sunday. We need both.

Coldwell Banker continues to reduce our newspapere exposure, but this oppinion is not shared by a lot of agents.

On the other hand. I truly appreciate the technology that CB offers.

I remain,

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